Before we get into the nitty gritty, we only invest in consumer brands because this is what we know, love and where we can help the most. A consumer brand business is where the end user is a consumer and a relationship with them is important. Now we've got that sorted...

We like to say yes to a consumer brand with...

A strong team

  • More than one person, with the right skills to deliver
  • Each person has a track record of making great things happen
  • Honest, open and of the highest integrity

A hot idea

  • A simple, compelling proposition that consumers love (the more evidence the better)
  • Could be a £100m business one day

A positive effect on the world

  • By making people happier, their lives easier or helps them save time

You should also be...

Located in Europe

At an early stage (seed, series A) or with high growth (late stage)

Requiring an investment between £500k - £1m, with the ability to follow our money if relevant

Before you apply

Be sure to review our criteria listed above before seeking investment from us

Due to the high volume of enquiries, we're unable to respond to every application. We'll be in touch if we'd like to progress.

For meetings or to send samples through. Please note all business plans should be sent electronically and unfortunately no unscheduled meetings can be taken


NDA's: Due to the volume of business plans we look at on a daily basis it is sadly not possible for us to sign these.

We often meet more than one company in a space, it helps us to ensure that we understand a sector and are backing the best team, before investing in it which means we make better decisions. We never pass confidential information from one business to another, portfolio company or not.

We are not in the habit of breaking anyone's confidence , our reputation and integrity depend on it.

You can find our GDPR privacy policy here

Pitch to us

Please submit an electronic Investor deck for consideration by sending it to