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We love, help & invest in early-stage consumer brands
We’ve backed some of the world's best brands
About Us
JamJar is an early stage European consumer VC set up and run by the founders of innocent.
Our team knows what it takes to build huge consumer brands.
What we look for:
People
A complementary team, who have proven they can ruthlessly prioritise.
Product
A product that consumers love, with strong early metrics.
Potential
High exit potential, which can reach a £250m+ valuation.
Criteria
We find the best big brands of tomorrow, across the UK & Europe, invest early and help.
3 Key Criteria:
Based in Europe
Raising
£0.5m-£5m
Capable of £250m+ exit
Pitch to us
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