We love, help & invest in early-stage consumer brands
We’ve backed some of the world's best brands
Runna
Digital personalised running coach
Deliveroo
Premium restaurant food straight to your door
innocent
Fruit juice company our founders ran and sold to Coca-Cola in 2013 for $700m+.
Wild
Sustainable, natural deodorants and personal care products
Tails
Personalised pet products catered to your dog's breed and health conditions straight to your door
Tony's
Delicious, exploitation-free chocolate
Yepoda
Natural Korean skincare
TwoJeys
Men’s jewellery brand
Ahead
Better-for-you snack brand
Healf
Health and wellness platform / retailer that connects you to the best global brands
About Us
JamJar is an early stage European consumer VC set up and run by the founders of innocent.
Our team knows what it takes to build huge consumer brands.
What we look for:
People
A complementary team, who have proven they can ruthlessly prioritise.
Product
A product that consumers love, with strong early metrics.
Potential
High exit potential, which can reach a £250m+ valuation.
Criteria
We find the best big brands of tomorrow, across the UK & Europe, invest early and help.
3 Key Criteria: