We love, help & invest in early-stage consumer brands
We’ve backed some of the best brands in the world.
Runna
Personalised running coach
Wild
Sustainable, natural home care products
Tails
Personalised pet products catered to your dogs breed and health conditions straight to your door
innocent
Fruit juice company our founders ran and sold to Coca-Cola in 2013 for $500m+.
Tony's
Fair trade chocolate
Yoto
Screen-free audio platform built for kids
Deliveroo
Premium restaurant food straight to your door
Suri
Sustainable electric toothbrush
Lucky Saint
Superior Alcohol Free Beer
Tiney
Exceptional home nurseries
About Us
We are JamJar Investments, an early-stage European VC fund. Our team of ex founders and brand experts know what it takes to build a multi-million-pound consumer brand.
People
A complementary team, who have proven they can ruthlessly prioritise.
Product
A product that consumers love, with strong early metrics.
Potential
High exit potential, which can reach a £250m valuation.
Submit Pitch
We only invest in consumer brands because this is what we know, love and where we can help the most. A consumer brand business is where the end user is a consumer and a relationship with them is important.
We invest in consumer brands that are:
-
Early stage - Seed to Series A
-
Based in Europe
-
Raising between £500k - £5m - Capable of a £250m exit