Our Story

JamJar is led by Rich, Katie, Adam and Jon. Three of us set up innocent drinks from a market stall in 1999 and 15 years later sold it to Coca-Cola for north of $700m. When we were raising venture money everyone said no. Eventually one angel gave us a break as he believed in us and our concept. We created JamJar Fund I 2 days after leaving Innocent in 2013 to do this for the next generation of entrepreneurs where we believe in both the team and idea. Our bottom line is we are entrepreneurs first and investors second. £100m Fund II was launched in 2022 to back the best consumer brands.

Our Team

Photo

Richard Reed

Partner

Brand, brand, brand. Was the co-CEO of innocent who led on brand identity for 15 years. Came from advertising account handling at BMP. St John's College, Cambridge - Geography.

Photo

Katie Marrache (née Leviten)

Partner

Europe's youngest female VC Partner. Ex innocent commercial team, looked after James Caan’s consumer investments. Somerville College, Oxford - Human Sciences.

Photo

Jon Wright

Partner

Operations guru. Was the co-CEO and COO of innocent, behind much of the process and operations still in place there today. Ex Bain Consultancy. St John's College, Cambridge - Engineering.

Photo

Adam Balon

Partner

Mr Commercial. Was the innocent co-CEO & sales director who led the international expansion to exit. Ex McKinsey and former Virgin marketing manager. St John's College, Cambridge - Economics.

Photo

Kirsty Macdonald

Principal

Loves to analyse. Was at Unilever doing marketing and customer analytics for a host of well respected brands. Exeter College, Oxford - Economics & Management + LSE - Politics.

Photo

Camilla Ford

Investment Researcher

Top notch research skills. She previously worked at Bondy Consulting and Knight Frank. Durham Uni - Modern Languages (French and Italian).

Photo

Lucy Paget

EA & Operations Manager

Multitasker by nature and gets the job done. She previously worked at Numis Securities and Greenwood Distillers. Manchester Met – Marketing Management.

Photo

Victoria Imerelli

Investor

Loves trying out new brands. Previously in operations and editorial at The Business of Fashion. LSE - International Relations.

Photo

Jonathan Burt

Head of Finance

Chartered Accountant and seasoned financier, having spent his career in Private Equity. Joins us from EPIC Investment Partners where he sat on the board and oversaw multiple funds and corporate businesses. A South African, a foodie and wine lover. University of Stellenbosch, Accounting.

Photo

Sophie Rushton

EA & Office Manager

Thinks outside the box and ready to tackle all tasks that come her way. She previously worked at Louise Bradley & Bruce Oldfield. Leeds College of Art – Art foundation course + University of the Arts London - Textiles Embroidery.

Photo

Lauren S

PA & Investment Team Assistant

Super creative and fast paced, excels at event planning. Previously worked at i3 and before that was a Creative Director for music videos. Consumer brand aficionado and wellness guru.

Photo

Sophie Luck

Investor

Loves helping founders thrive. Former Investor at Felix Capital and Burda Principal Investments, with a background in advising consumer companies on strategy and M&A. Durham Uni – Economics.

Photo

Emily Bullman

Investor

Loves following trends and finding exciting new brands. Background in consumer investing at True. Previously started social enterprise over lockdown. Passionate about hunting out and working closely with the best game changing consumer brands. Bristol Uni – History.

Photo

Lucy Moon

PA to Founder

Effervescently efficient. Previously worked at creative comms agency Mission and before starting at Jam Jar worked in Australia assisting a pro cyclist!