Our Story

JamJar is led by Rich, Katie, Adam and Jon. Three of us set up innocent drinks from a market stall in 1999 and 15 years later sold it to Coca-Cola for north of $700m. When we were raising venture money everyone said no. Eventually one angel gave us a break as he believed in us and our concept. We created JamJar Fund I 2 days after leaving Innocent in 2013 to do this for the next generation of entrepreneurs where we believe in both the team and idea. Our bottom line is we are entrepreneurs first and investors second. £100m Fund II was launched in 2022 to back the best consumer brands.

Our Team

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Richard Reed

Partner

Brand, brand, brand. Was the co-CEO of innocent who led on brand identity for 15 years. Came from advertising account handling at BMP. St John's College, Cambridge - Geography.

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Katie Marrache (née Leviten)

Partner

Europe's youngest female VC Partner. Ex innocent commercial team, looked after James Caan’s consumer investments. Somerville College, Oxford - Human Sciences.

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Jon Wright

Partner

Operations guru. Was the co-CEO and COO of innocent, behind much of the process and operations still in place there today. Ex Bain Consultancy. St John's College, Cambridge - Engineering.

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Adam Balon

Partner

Mr Commercial. Was the innocent co-CEO & sales director who led the international expansion to exit. Ex McKinsey and former Virgin marketing manager. St John's College, Cambridge - Economics.

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Kirsty Macdonald

Principal

Loves to analyse. Was at Unilever doing marketing and customer analytics for a host of well respected brands. Exeter College, Oxford - Economics & Management + LSE - Politics.

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Camilla Ford

Researcher & Ops Projects

Top notch organisational and research skills. She previously worked at Bondy Consulting and Knight Frank. Durham Uni - Modern Languages (French and Italian).

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Ella Wales Bonner

Investor

Marketeer by trade. Previously worked in marketing at M&C Saatchi with brands including Coca-Cola and Samsung. Sheffield University – History.

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Lucy Paget

EA & Operations Manager

Multitasker by nature and gets the job done. She previously worked at Numis Securities and Greenwood Distillers. Manchester Met – Marketing Management.

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Victoria Imerelli

Investor

Loves trying out new brands. Previously in operations and editorial at The Business of Fashion. LSE - International Relations.

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Sophie Bunting

EA and Office Manager

Seamless organisational skills and can juggle a thousand things at once, always with a smile on her face. She previously worked at a Private Family Office. Newcastle – Politics.

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Megan O'Connor

Investment Team PA

People person, loves finding solutions and is always there to help. Previously worked at F1 in events coordination. Currently learning at OU – Psychology.

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Veeraje Bhonsle

Investor

Loves learning new things. Previously international expansion at Revolut. McGill - Economics & Finance + LBS.