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Adam Balon
Adam Balon

Partner

Formerly innocent co-CEO & sales director who led the international expansion to exit. Ex McKinsey and former Virgin marketing manager.

Jon Wright
Jon Wright

Partner

Previously co-CEO and COO of innocent, behind much of the process and operations still in place there today. Ex Bain Consultancy. 

Katie Marrache
Katie Marrache

Partner

Ex innocent Commercial team. Prior to that was at Hamilton Bradshaw, trained as a BBC journalist and looked after James Caan's consumer investments.

Richard Reed
Richard Reed

Partner

Was co-CEO of innocent who led on brand identity for 15 years. Came from advertising account handling at BMP.

Kirsty Macdonald
Kirsty Macdonald

Principal

Joined 2015. Ex Unilever doing marketing and customer analytics for a host of well respected brands. 

Emily Bullman
Emily Bullman

Investor

Previously in consumer investing at True Global. Leads on Health & Beauty, travel, lifestyle and leisure.

Sophie Luck
Sophie Luck

Investor

Formerly at Felix and Burda. Leads on Food & Beverage and pets.

Victoria Imerelli
Victoria Imerelli

Investor

Previously in operations and editorial at The Business of Fashion.

Jonathan Burt
Jonathan Burt

Head of Finance

Chartered Accountant and seasoned financier. Came to us from EPIC Investment Partners.

Camilla Ford
Camilla Ford

Investment Researcher

Previously worked in PR at Bondy Consulting.

Lucy Paget
Lucy Paget

EA to Partner & Operations Assistant

Came to us from Numis Securities. 

Emily Pope
Emily Pope

EA to Partner

Previously worked at Galvan London and Conde Nast Entertainment.

Lucy Moon
Lucy Moon

EA to Partner

Previously at creative comms agency Mission.

Hannah Gunn
Hannah Gunn

EA to Partner

Came to us from Candy Kittens.

Loria Boban
Loria Boban

EA & Office Manager

Previously at The Guardian.

Our team is made up of experienced founders and investors, passionate about championing the brands of tomorrow.

Three of our Partners founded and ran innocent drinks for 15 years as co-CEOs. It became Europe’s biggest juice brand and market leader in 15 countries. They had just £250k invested from launch to exit, enabled by a focus on profitable growth. They sold it to Coca-Cola in 2013 for over $700m when they still owned most of the business. Two days after exit they launched JamJar with their fourth partner Katie to back and support the next generation of entrepreneurs.

Team

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