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We love, help & invest in early-stage consumer brands

We’ve backed some of the world's best brands

Personalised pet products catered to your dogs breed and health conditions straight to your door
Personalised pet products catered to your dogs breed and health conditions straight to your door

Tails

Personalised pet products catered to your dogs breed and health conditions straight to your door

Seascape
Fair trade chocolate
Fair trade chocolate

Tony's

Fair trade chocolate

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Digital personalised running coach
Digital personalised running coach

Runna

Digital personalised running coach

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Premium restaurant food straight to your door
Premium restaurant food straight to your door

Deliveroo

Premium restaurant food straight to your door

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Fruit juice company our founders ran and sold to Coca-Cola in 2013 for $700m+.
Fruit juice company our founders ran and sold to Coca-Cola in 2013 for $700m+.

innocent

Fruit juice company our founders ran and sold to Coca-Cola in 2013 for $700m+.

Seascape
Sustainable, natural deodorants and personal care products
Sustainable, natural deodorants and personal care products

Wild

Sustainable, natural deodorants and personal care products

Seascape
Oat based alternatives to dairy products
Oat based alternatives to dairy products

Oatly

Oat based alternatives to dairy products

Seascape
3 words per spot, a better system than coordinates for mapping the world
3 words per spot, a better system than coordinates for mapping the world

What3Words

3 words per spot, a better system than coordinates for mapping the world

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Personalised stationery
Personalised stationery

Papier

Personalised stationery

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Personalised, prescription skincare
Personalised, prescription skincare

Skin + Me

Personalised, prescription skincare

Seascape

About Us

We are JamJar Investments, an early-stage European VC fund. Our team of ex founders and brand experts know what it takes to build a multi-million-pound consumer brand.

People

A complementary team, who have proven they can ruthlessly prioritise.

Product

A product that consumers love, with strong early metrics.

Potential

High exit potential, which can reach a £250m+ valuation.

Submit Pitch

We find the best big brands of tomorrow, across the UK & Europe, invest early and help.

Our criteria:

  • Capable of £250m+ exit

  • Raising £0.5m-£5m

  • Based in Europe (global expansion encouraged 😊)​

  • Early stage (not pre seed and we can go later for the right opportunities..)

Pitch to us

Gender
Ethnicity
Is your business B2B or B2C?
B2B
B2C
Sector
Are you located in Europe?
Yes
No
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